Counterfeiting of luxury products: An attitudinal examination

The purpose of this paper is to understand the consumer perception Counterfeit Luxury goods across ages and what mentality triggers consumption these can be associated causality their rise in popularity. A sample size 108 respondents was taken from Amritsar, Punjab, India. Upon inspection data it revealed that there are enough correlations among statements move ahead with factor analysis. Anti image matrix contained low which also showed appropriate for KMO measure sampling adequacy computed found 0.555 a good figure (Hair et.al 2011). chi square value significant Bartlett’s test indicated corelation not an identity matrix. Hence, all factors indicate Tools used study were IBM SPSS Microsoft Excel. We conclude socioeconomic make up majority decision making process such as income encouraging consumption. Furthermore, seems strong linking between appetite desire better social status. Lastly, younger age groups likely more impressionable have higher counterfeit compare older groups. With help study, marketers devise strategies counteract goods. Awareness should spread through advertising promotions portray unethical way curb growth market. Collective action by luxury industry benefit parties involved recover sales lost stated Lewis, 2009, consumers encouraged inform producer or law enforcement suspicions sale